Data protection

Responsible: Name/Company: Driving School Heiko Mucker
Street no.: Unter den Linden 1
ZIP, City, Country:  27211 Bassum, Germany
Managing Director: Heiko Mucker

Telephone number: 04241/979049

Email address: info@fahrschule-mucker.de
Status: 16.11.2020


1. Basic information on data processing
1.1. This data protection declaration explains the type, scope and purpose of the processing of personal data within our online offer and the websites, functions and content associated with it (hereinafter jointly referred to as "online offer" or "website"). The data protection declaration applies regardless of the domains, systems, platforms and devices used (e.g. desktop or mobile) on which the online offer is run.

1.2. With regard to the terms used, such as "personal data" or their "processing", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR). If required, you can access the full text of the General Data Protection Regulation here:https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=CELEX:32016R0679

1.3. The personal data of users processed in the context of this online offer includes inventory data (e.g. names and addresses of customers), contract data (e.g. services used, names of clerks, payment information), usage data (e.g. the websites visited on our online offer) and content data (e.g Entries in the contact form or "arrange a consultation").

1.4. The term "user" includes all categories of persons affected by data processing. They include our business partners, customers, interested parties and other visitors to our online offering. The terms used, such as "user" are to be understood as gender-neutral.

1.5. In principle, we only process the personal data of our users to the extent that this is necessary to provide a functional website and our content and services. The processing of personal data of our users takes place regularly only with the consent of the user. An exception applies in such cases in which it is not possible to obtain prior consent for actual reasons and the processing of the data is permitted by statutory provisions.

2. Legal basis for processing personal data

2.1. Insofar as we obtain the consent of the data subject for the processing of personal data, Article 6 (1) (a) of the EU General Data Protection Regulation (GDPR) serves as the legal basis.

2.2. Article 6 (1) (b) GDPR serves as the legal basis for the processing of personal data required to fulfill a contract to which the data subject is a party. This also applies to processing operations that are necessary to carry out pre-contractual measures.

2.3. Insofar as processing of personal data is necessary to fulfill a legal obligation to which our company is subject, Article 6 (1) (c) GDPR serves as the legal basis.

2.4. In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6 Paragraph 1 lit. d GDPR serves as the legal basis.

2.5. If the processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and fundamental freedoms of the person concerned do not outweigh the first interest, Article 6 Paragraph 1 Letter f GDPR serves as the legal basis for the processing.

3. Security Measures

3.1. We take organizational, contractual and technical security measures according to the state of the art to ensure that the provisions of data protection laws are observed and to protect the data we process against accidental or intentional manipulation, loss, destruction or access by unauthorized persons.

3.2. The security measures include, in particular, the encrypted transmission of data between your browser and our server.

3.3. This site uses SSL encryption for security reasons and to protect the transmission of confidential content, such as inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line. If SSL encryption is activated, the data you transmit to us cannot be read by third parties.

4. Disclosure of Data to Third Parties and Third-Party Providers

4.1. Data will only be passed on to third parties within the framework of legal requirements. We only pass on user data to third parties if this is necessary for contractual purposes, for example on the basis of Article 6 Paragraph 1 Letter b) GDPR or on the basis of legitimate interests in accordance with Article 6 Paragraph 1 Letter f. DSGVO in the economical and effective operation of our business operations.

4.2. If we use subcontractors to provide our services, we take appropriate legal precautions and appropriate technical and organizational measures to ensure the protection of personal data in accordance with the relevant statutory provisions.

4.3. If content, tools or other means from other providers (hereinafter jointly referred to as “third-party providers”) are used within the scope of this data protection declaration and their registered office is in a third country, it can be assumed that data will be transferred to the countries where the third-party providers are domiciled. Third countries are countries in which the GDPR is not directly applicable law, ie countries outside the EU or the European Economic Area. Data is transferred to third countries either if there is an appropriate level of data protection, user consent or other legal permission.

5. Provision of contractual services

5.1. We process inventory data (e.g. names and addresses as well as contact details of users), contract data (e.g. services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services in accordance with Article 6 Paragraph 1 lit b. GDPR.

5.2. Users can optionally create a user account, in particular by being able to view their orders. As part of the registration, the required mandatory information is communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention being necessary for commercial or tax reasons in accordance with Article 6 (1) (c) GDPR. It is the user's responsibility to back up their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all of the user's data stored during the contract period.

5.3. As part of the registration and renewed registrations as well as the use of our online services, we save the IP address and the time of the respective user action. The storage takes place on the basis of our and the legitimate interests of the users in protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Article 6 (1) (c) GDPR.
5.4. Use of personal data when Klarna is selected as the payment method.
Our checkout solution is provided by Klarna (Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden) and uses cookies to provide you with a user-friendly payment process when using Klarna's checkout. You can find a detailed list of cookies and an explanation of their respective purpose athttp://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf
If you have opted for Klarna's payment services Klarna invoice and Klarna installment purchase as a payment option, you have consented to us storing the following personal data, such as first and last name, address, date of birth, gender, necessary for processing the purchase on account and for an identity and credit check , e-mail address, telephone number as well as the data necessary for the processing of the purchase on account, which is related to the order, such as the number of articles, article number, invoice amount and taxes in percent, and transmitted to Klarna. This data is transmitted so that Klarna can create an invoice and carry out an identity and credit check to process your purchase with the invoice processing you require. Klarna has a legitimate interest in the transmission of the buyer's personal data, as it needs this to obtain information from credit agencies for the purpose of identity and credit checks. In Germany, these can be the following credit agencies:
Schufa Holding AG, Kormoranweg 5, 65203 Wiesbaden
Bürgel Wirtschaftsinformation GmbH & Co. KG, P.O. Box 5001 66, 22701 Hamburg
Creditreform Bremen Seddig KG, Contrescarpe 17, 28203 Bremen
infoscore Consumer Data GmbH, Rheinstraße 99, 76532 Baden-Baden.
As part of the decision on the establishment, implementation or termination of the contractual relationship, Klarna collects and uses information on the previous payment behavior of the buyer as well as probability values for this behavior in the future, in addition to an address check. The calculation of these score values by Klarna is carried out on the basis of a scientifically recognized mathematical-statistical method. Klarna will also use your address data. If this calculation shows that your creditworthiness is not given, Klarna will inform you about this immediately.
You can revoke your consent to Klarna using your personal data at any time. However, Klarna may still be entitled to process, use and transmit the personal data insofar as this is necessary for contractual payment processing by Klarna's services, is required by law or is required by a court or an authority.
Of course, you can obtain information about the personal data stored by Klarna at any time. If you as a buyer wish this or want to inform Klarna about changes regarding the stored data, you can contactdatenschutz@klarna.deturn around.
If payment is not made via Klarna, we will pass on your name, bank details and, if applicable, your address data to other banks and credit card companies for payment processing and, in the event of payment disruptions, to a debt collection agency. These are the payment service providers InterCard AG, Mehlbeerenstraße 4, 82024 Taufkirchen near Munich (payment by electronic direct debit), Ingenico e-Commerce Solutions GmbH, Ginnheimer Str. 4, 65760 Eschborn (payment by credit card), Amazon Payments Europe SCA 5, Rue Plaetis - 2338 Luxembourg (payment method Amazon Payments) and PayPal (Europe) S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (PayPal).

5.5. We process usage data (e.g. the websites of our online offer visited) and content data (e.g. entries in the contact form) for advertising purposes in a user profile, for example to show the user product information based on the services they have previously used.

6. Contact

6.1. When contacting us - e.g. via the contact form ("arrange a consultation appointment") or by e-mail), the information provided by the user is processed in order to process the contact request and its processing in accordance with Article 6 (1) (b) GDPR.

6.2. User information can be stored in our Customer Relationship Management System (“CRM System”) or comparable inquiry organization.

7. Comments and Contributions

7.1. If users leave comments or other contributions, their IP addresses are stored for 7 days on the basis of our legitimate interests within the meaning of Article 6 (1) (f) GDPR.

7.2. This is for our security if someone leaves illegal content in comments and posts (insults, forbidden political propaganda, etc.). In this case, we can be prosecuted for the comment or contribution and are therefore interested in the identity of the author.

8. Userlike live chat tool

8.1. If you use the live chat tool to contact us, the data you voluntarily enter there (name, email address, message) will be stored by our service provider Userlike on servers in Germany and processed there exclusively for the purpose of answering the request and then turned off. Any further use of the entered data by Userlike does not take place.

8.2. Article 6 (1) (b) GDPR serves as the legal basis for the processing of personal data required to fulfill a contract to which the data subject is a party. This also applies to processing operations that are necessary to carry out pre-contractual measures.

9. Collection of access data and log files

9.1. On the basis of our legitimate interests within the meaning of Article 6 (1) (f) GDPR, we collect data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider .

9.2. Log file information is stored for a maximum of seven days for security reasons (e.g. to investigate misuse or fraud) and then deleted. Data whose further storage is required for evidence purposes are excluded from deletion until the respective incident has been finally clarified.

10. Cookies and Audience Measurement

10.1. Cookies are pieces of information that are transmitted from our web server or web servers of third parties to the web browser of the user and stored there for later retrieval. Cookies can be small files or other types of information storage.

10.2. We use "session cookies", which are only stored for the duration of the current visit to our online presence (e.g. to enable the storage of your login status or the shopping cart function and thus the use of our online offer at all). A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. A cookie also contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online service and, for example, log out or close your browser.

10.3. Users are informed about the use of cookies in the context of pseudonymous range measurement in the context of this data protection declaration.

10.4. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in their browser's system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

10.5. You can opt out of the use of cookies, which are used for range measurement and advertising purposes, via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/) contradict.

11.Google Analytics

11.1. On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR) we use Google Analytics, a web analysis service provided by Google Inc. ("Google") . Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.

11.2. Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

11.3. Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and internet usage. Pseudonymous user profiles can be created from the processed data.

11.4. We use Google Analytics to display the ads placed within the advertising services of Google and its partners only to those users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products that are based on the visited website). websites are determined), which we transmit to Google (so-called “remarketing” or “Google Analytics audiences”). With the help of remarketing audiences, we also want to ensure that our ads correspond to the potential interests of users and are not annoying.

11.5. We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there.

11.6. The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; In addition, users can prevent the data generated by the cookie and related to their use of the online offer being collected by Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link:http://tools.google.com/dlpage/gaoptout?hl=de.

11.7. You can find more information on data use by Google, setting and objection options on the Google websites:https://www.google.com/intl/de/policies/privacy/partners("Use of data by Google when you use our partners' websites or apps"),http://www.google.com/policies/technologies/ads("Use of data for advertising purposes"),http://www.google.de/settings/ads(“Manage information that Google uses to show you advertising”).

12. Google Re/Marketing Services

12.1. We use the marketing and remarketing services (“Google Marketing Services” for short) on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO). ”) of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”).

12.2. Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

12.3. The Google marketing services allow us to display advertisements for and on our website in a more targeted manner in order to only present users with advertisements that potentially match their interests. If, for example, a user is shown ads for products that he was interested in on other websites, this is referred to as "remarketing". For these purposes, when our and other websites on which Google marketing services are active are accessed, Google executes a code directly and so-called (re)marketing tags (invisible graphics or code, also known as "web referred to as "beacons") integrated into the website. With their help, an individual cookie, ie a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file notes which websites the user visits, what content he is interested in and which offers he clicked on, as well as technical information on the browser and operating system, referring websites, visiting times and other information on the use of the online offer. The IP address of the user is also recorded, whereby we inform Google Analytics that the IP address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases completely to a transferred to the Google server in the USA and shortened there. The IP address is not merged with the user's data within other Google offers. The above information can also be combined by Google with such information from other sources. If the user then visits other websites, the ads tailored to his interests can be displayed to him.

12.4. User data is processed pseudonymously as part of Google Marketing Services. This means that Google does not store and process, for example, the name or e-mail address of the user, but processes the relevant data in relation to cookies within pseudonymous user profiles. This means that from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google Marketing Services about users is transmitted to Google and stored on Google's servers in the USA.

12.5. The Google marketing services we use include the online advertising program "Google AdWords". In the case of Google AdWords, each AdWords customer receives a different "conversion cookie". This means that cookies cannot be tracked via the websites of AdWords customers. The information obtained with the help of the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

12.6. We can include third-party advertisements on the basis of Google's "DoubleClick" marketing service. DoubleClick uses cookies that enable Google and its partner websites to serve ads based on users' visits to this website and other websites on the Internet.

12.7. We can include third-party advertisements based on the Google marketing service "AdSense". AdSense uses cookies to enable Google and its partner websites to serve ads based on users' visits to this website and other websites on the Internet.

12.8. We can also use the "Google Optimizer" service. Google Optimizer allows us to understand the effects of various changes on a website (e.g. changes to the input fields, the design, etc.) as part of so-called "A/B testing". For these test purposes, cookies are stored on the users' devices. Only pseudonymous user data is processed.

12.9. We can also use the "Google Tag Manager" to integrate and manage the Google analysis and marketing services on our website.

12.10. For more information on how Google uses data for marketing purposes, see the overview page:https://www.google.com/policies/technologies/ads, Google's privacy policy is athttps://www.google.com/policies/privacyavailable.

12.11. If you wish to object to interest-based advertising by Google Marketing Services, you can use the setting and opt-out options provided by Google:http://www.google.com/ads/preferences.

13. Facebook Social Plugins

13.1. On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO) we use social plugins ("plugins") of the social network facebook.com, which operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and can be recognized by one of the Facebook logos (white "f" on a blue tile, the terms "Like", "I like" or a "thumbs up" sign ) or are marked with the addition "Facebook Social Plugin". The list and appearance of the Facebook Social Plugins can be viewed here:https://developers.facebook.com/docs/plugins/.

13.2. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

13.3. If a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted directly from Facebook to the user's device, which integrates it into the online offer. User profiles can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore inform users according to our level of knowledge.

13.4. By integrating the plugin, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged into Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example by pressing the Like button or making a comment, the corresponding information is sent directly from your device to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save their IP address. According to Facebook, only an anonymous IP address is stored in Germany.

13.5. The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the relevant rights and setting options for protecting the privacy of users can be found in Facebook's data protection information:https://www.facebook.com/about/privacy/.

13.6. If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook before using our online offer and delete his cookies. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings:https://www.facebook.com/settings?tab=adsor via the US sitehttp://www.aboutads.info/choices/or the EU sidehttp://www.youronlinechoices.com/. The settings are platform-independent, ie they are adopted for all devices, such as desktop computers or mobile devices.

14. Facebook, Custom Audiences and Facebook Marketing Services

14.1. Due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes, the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025 , USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").

14.2. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

14.3. With the help of the Facebook pixel, Facebook is able to determine the visitors of our online offer as a target group for the display of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel to only display the Facebook ads we have placed to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products, which are based on the visited website). websites are determined), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and are not annoying. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").

14.4. The Facebook pixel is integrated directly by Facebook when you visit our website and can save a so-called cookie, ie a small file, on your device. If you then log in to Facebook or visit Facebook while logged in, the visit to our online offer will be noted in your profile. The data collected about you is anonymous to us, so we cannot draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and can be used by Facebook and for its own market research and advertising purposes. If we should transmit data to Facebook for comparison purposes, this will be encrypted locally on the browser and only then sent to Facebook via a secure https connection. This is done solely for the purpose of making a comparison with the data that is similarly encrypted by Facebook.

14.5. Furthermore, when using the Facebook pixel, we use the additional function "extended comparison" (here data such as telephone numbers, e-mail addresses or Facebook IDs of the users are used) to form target groups ("Custom Audiences" or "Look Alike Audiences") Facebook (encrypted) transmitted. Further information on “extended synchronization”:https://www.facebook.com/business/help/611774685654668).

14.6. Also on the basis of our legitimate interests, we use the "Custom Audiences from File" procedure of the social network Facebook, Inc. In this case, the e-mail addresses of the newsletter recipients are uploaded to Facebook. The upload process is encrypted. The upload serves solely to determine recipients of our Facebook ads. We want to ensure that the ads are only displayed to users who are interested in our information and services.

14.7. The processing of the data by Facebook takes place within the framework of Facebook's data usage guidelines. Accordingly, general information on the display of Facebook ads in Facebook's data usage guidelines:https://www.facebook.com/policy.php. Specific information and details about the Facebook pixel and how it works can be found in the Facebook help area:https://www.facebook.com/business/help/651294705016616.

14.8. You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. To set the types of ads you see on Facebook, you can go to the page set up by Facebook and follow the instructions on how to set usage-based advertising there:https://www.facebook.com/settings?tab=ads. The settings are platform-independent, ie they are adopted for all devices, such as desktop computers or mobile devices.

14.9. You can also use the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/) contradict.

15. Newsletters

15.1. With the following information we will inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures as well as your right to object. By subscribing to our newsletter, you agree to receive it and the procedures described.

15.2. Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter "newsletter") only with the consent of the recipient or legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the consent of the user. Our newsletter also contains information about our products, offers, promotions and our company.

15.3. Double opt-in and logging: Registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an e-mail in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with someone else's e-mail address. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

15.4. Dispatch service provider: The newsletter is dispatched using "MailChimp", a newsletter dispatch platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the data protection regulations of the shipping service provider here:https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection standards (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active).

15.5. Furthermore, according to its own information, the shipping service provider can use this data in pseudonymous form, i.e. without assignment to a user, to optimize or improve its own services, e.g. for technical optimization of the shipping and the presentation of the newsletter or for statistical purposes in order to determine which countries the recipients come from. However, the shipping service provider does not use the data of our newsletter recipients to write to them themselves or to pass them on to third parties.

15.6. Registration data: In order to register for the newsletter, it is sufficient if you enter your e-mail address. Optionally, we ask you to enter a name so that we can address you personally in the newsletter.

15.7. Statistical survey and analysis - The newsletters contain a so-called "web beacon", ie a pixel-sized file that is retrieved from the server of the shipping service provider when the newsletter is opened. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, are initially collected. This information is used to technically improve the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor that of the shipping service provider to monitor individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

15.8. The use of the shipping service provider, the implementation of statistical surveys and analyzes and the logging of the registration process are based on our legitimate interests in accordance with Article 6 Paragraph 1 Letter f GDPR. Our interest is focused on the use of a user-friendly and secure newsletter system that serves both our business interests and meets user expectations.

15.9. Termination/Revocation - You can terminate the receipt of our newsletter at any time, ie revoke your consent. At the same time, your consent to its dispatch by the dispatch service provider and the statistical analyzes expire. Unfortunately, a separate revocation of the dispatch by the dispatch service provider or the statistical evaluation is not possible. You will find a link to cancel the newsletter at the end of each newsletter. If the users have only registered for the newsletter and canceled this registration, their personal data will be deleted.

16. Integration of Third-Party Services and Content

16.1. We use content or service offers from third-party providers within our online offer on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit Integrate services such as videos or fonts (hereinafter uniformly referred to as "content"). This always presupposes that the third-party providers of this content perceive the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is therefore required for the display of this content. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and can contain, among other things, technical information about the browser and operating system, referring websites, visiting times and other information on the use of our online offer, and can also be linked to such information from other sources.

16.2. The following presentation offers an overview of third-party providers and their content, along with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, possibilities to object (so-called opt-out):

 If our customers use the payment services of third parties (e.g. PayPal or Sofortüberweisung), the terms and conditions and the data protection notices of the respective third party providers, which can be called up within the respective websites or transaction applications, apply.

 External fonts from Google, Inc.,https://www.google.com/fonts("Google Fonts"). The Google Fonts are integrated by calling up a server at Google (usually in the USA). Data protection:https://www.google.com/policies/privacy/, opt out:https://www.google.com/settings/ads/.

 Maps from the “Google Maps” service provided by the third-party provider Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection:https://www.google.com/policies/privacy/, opt-out: https://www.google.com/settings/ads/.

 Videos from the “YouTube” platform provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection:https://www.google.com/policies/privacy/, opt out:https://www.google.com/settings/ads/.

 Functions of the Instagram service are integrated within our online offer. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can click on the Instagram button to link the content of our pages to your Instagram profile. This allows Instagram to associate your visit to our site with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or how it is used by Instagram. Data protection:http://instagram.com/about/legal/privacy/.

 We use social plugins from the Pinterest social network operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA ("Pinterest"). If you call up a page that contains such a plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transmits log data to the Pinterest server in the USA. This log data may include your IP address, the address of the websites visited that also contain Pinterest functions, the type and settings of the browser, the date and time of the request, how you use Pinterest and cookies. Data protection:https://about.pinterest.com/de/privacy-policy.

 Functions of the Twitter service can be integrated within our online offer. These functions are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the "Re-Tweet" function, the websites you visit are linked to your Twitter account and made known to other users. This data is also transmitted to Twitter. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the data transmitted or how it is used by Twitter. Twitter Privacy Policy athttp://twitter.com/privacy. You can change your data protection settings on Twitter in the account settings underhttp://twitter.com/account/settinschange.

 Web analysis and optimization using the Hotjar service, the third party Hotjar Ltd., Level 2, St Julians Business Center, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe. With Hotjar, movements on the websites on which Hotjar is used can be traced (so-called heat maps). For example, you can see how far users scroll and which buttons they click how often. Technical data such as the selected language, system, screen resolution and browser type are also recorded. Here, user profiles can be created, at least temporarily, during the visit to our website. Furthermore, with the help of Hotjar it is also possible to obtain feedback directly from the users of the website. In this way, we obtain valuable information in order to make our websites even faster and more customer-friendly. Data protection:https://www.hotjar.com/privacy. Opt out:https://www.hotjar.com/opt-out.

 Web analysis and optimization using the third-party VWO service Wingify Software Private Limited. Hotjar Ltd. This is used for A/B and multivariate testing. VWO uses cookies to recognize a website visitor and to analyze the use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Wingify Software Private Limited server in India and stored there. However, since IP anonymization is activated on this website, your IP address will be shortened beforehand by Wingify Software Private Limited within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Wingify Software Private Limited server in India and shortened there. You can prevent the installation of cookies by setting your browser software accordingly, but we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You can deactivate VWO tracking at any time by following the instructions onhttps://vwo.com/opt-out/consequences.

 External code of the JavaScript framework “jQuery” provided by the third-party jQuery Foundation,https://jquery.org. 

17. Rights of users 

17.1. Users have the right to request information free of charge about the personal data we have stored about them. 

17.2. In addition, users have the right to rectification of incorrect data, restriction of processing and deletion of their personal data, if applicable, to assert their rights to data portability and, in the event that unlawful data processing is assumed, to lodge a complaint with the competent supervisory authority._cc781905-5cde -3194-bb3b-136bad5cf58d_

17.3. Likewise, users can revoke their consent, in principle with effect for the future. 

18. Deletion of data 

18.1. The data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory storage requirements. If user data is not deleted because it is required for other, legally permissible purposes, its processing will be restricted, ie the data will be blocked and not processed for other purposes. This applies, for example, to user data that must be retained for commercial or tax reasons. 

18.2. According to legal requirements, storage is carried out for 6 years in accordance with Section 257 (1) HGB (books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with Section 147 (1) AO (books, records, management reports, Accounting documents, commercial and business letters, documents relevant to taxation, etc.). 

19. Right of objection Users can object to the future processing of their personal data at any time in accordance with the statutory provisions. The objection can be made in particular against processing for direct marketing purposes. 

20. Changes to the privacy policy 

20.1. We reserve the right to change the data protection declaration in order to adapt it to changed legal situations or to changes in the service and data processing. However, this only applies with regard to declarations on data processing. If user consent is required or parts of the data protection declaration contain provisions of the contractual relationship with the user, the changes will only be made with the consent of the user. 

20.2. Users are asked to inform themselves regularly about the content of the data protection declaration.